Harris & Russell Case Study
Electrical wholesaler, Harris & Russell, selected Grouptree’s CMS technology to provide a large network of independent UK retailers with a fully managed ecommerce service. Harris & Russell have reduced order-processing costs through a fully integrated online procurement system built using Grouptree’s CMS platform.
The online procurement system allows retailers to place orders and manage their product transactions from one central source. The fully integrated system now streamlines what was an antiquated ordering and fulfilment process.Retailers can choose to run their individually-branded ecommerce microsites from the central Harris & Russell product catalogue to enable them to trade online.
Each site demonstrates the full range of products and can be content-managed by the retailer. The resulting microsite network has created a new trading model enabling retailers to attract more customers.