Marketing Modules
Marketing modules improve customer communications and enable effective online marketing. These modules are used to drive site traffic and cut costs associated with providing up to the minute information to a target audience.
Events
Published events are listed in chronological order and any events that have passed are automatically archived. Administrators can add fully editable pages to an event.
User Subscription
Site visitors who want to be informed of new information can subscribe to a site with this facility. Subscribed users are sent automated emails alerting them to any new press releases. Visitors may subscribe via email or through filling in mandatory data fields on your web site. Valuable subscription data can be captured analysed and exported to excel as a CSV file
Email this link
This feature is for visitors who wish to bring pages to the attention of colleagues encouraging the promotion of the site through referrals.
Enquiry Manager
The advanced enquiries handler facilitates the administration of enquiries received through a web site or designated email. Enquiries can be configured to be received by an individual or group of enquiry handlers. When an administrator logs on they are alerted to enquiries via the desktop as well as via automated email alerts. A reporting tool provides valuable data on responses to enquiries. Data of interest includes information on the performance of your enquiry responses as well as the nature of enquiries received. All enquiries are saved, providing a valuable knowledge database that helps to improve customer service.
Mail-Shot Manager
A flexible subscription-based solution; the mail shot manager can be used to keeps visitors informed of latest news and developments. The mail shot manager generates HTML and plain text emails and is a great way to interact with your audience, collect valuable data and encourage more visits to your site.
Subscribers can be collected from existing data systems as well as from forms on the website which offer visitors the opportunity to subscribe. Using these methods a large body of highly relevant subscriber information can rapidly be accumulated.
Mail shots are created using the WYSIWYG editor and administrators can insert images, tables and hyperlinks in the same manner as standard managed web pages.
Mail shot activity is stored and it is possible to run a number of reports providing details of:
• Number of subscribers who open the mail
• Number of unsubscribe requests
• Number of click throughs
• Undeliverable messages
