Samsung Discover, the magazine section of the main Samsung website, is designed to showcase the technology and entertainment company’s latest innovations via news articles and product announcements.
Samsung sought to develop a personal connection with consumers by showcasing how their products can help improve people's everyday lives.
Grouptree worked with Samsung to develop rich and engaging content sites for their European markets, enabling the simple management of news articles and digital assets across desktop and mobile devices.
As our CMS platform is flexible, we have been able to work closely with the client to grow the platform adding in new functionality to improve user experience and SEO. For example, we have integrated social media plugins, allowing the team to monitor Facebook comments.
Case study written by Aaron Begg - Digital Project Manager & Communications Lead