Sky PLC

Sky PLC

Grouptree has worked with Sky, Europe’s leading broadcaster and home communications provider, since 2008.

Challenge

Sky operates across a wide range of markets including entertainment, sports, news, movies, broadband and home telephony, within territories including the UK, Republic of Ireland, Germany, Austria and Italy.

Given the breadth of its operations, Sky generates a large volume of press releases, financial information and publications.

Sky needed a reliable, centralised platform for communicating with different audiences – such as journalists, investors, policymakers and industry stakeholders.

Solution

Grouptree provided strategic guidance on creating and designing a unified portal that acts as a corporate masthead for the Sky brand.

Our team, made up of UX designers and developers, was deployed to collaborate with Sky's corporate communications department to deliver the project.

The website is powered by Grouptree CMS, allowing multiple Sky users to update content in real time. We also work closely with Sky's investor relations team to support on the timely and accurate delivery of regulatory and compliance announcements throughout the financial calendar.

Sky's senior executives are very active on digital platforms, so we are also pleased to support their external engagement strategy by powering a corporate blog solution that enables leaders from within the business to post articles, videos and dynamic media assets, such as interactive guides and graphics, to inform and connect with their stakeholders.

The site also allows visitors to share content to their social media accounts, helping to increase audience awareness and drive traffic.

http://corporate.sky.com

Case study written by Aaron Begg - Digital Project Manager & Communications Lead

Since implementing the Grouptree CMS, we have found it a lot easier and quicker to administer the site. We needed a CMS that would enable us to make changes quickly, but not compromise on design.

We can add pages, change the site structure and trigger email alerts when we publish press releases. The Grouptree CMS is flexible and scalable enough to allow for future development requirements and the level of support they provide is very reassuring.


- Dawn Rowe, Head of Corporate Events & Projects

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