Using integrated data insights to drive efficiency and growth

Using integrated data insights to drive efficiency and growth

The days of building websites that function solely as digital brochures are over. At framework8, we’re driving change in the way that data-first businesses are managing their operations, marketing and revenue generation.

Blog written by Aaron Begg - Digital Project Manager & Communications Lead

Integration versus isolation
 
The days of building websites that function solely as digital brochures are over. At framework8, we’re driving change in the way that data-first businesses are managing their operations, marketing and revenue generation.
 
framework8 is the foundation for a suite of applications – including CRM, research tools and websites – that are capable not only of driving key business activities in isolation, but also capturing and mining combined data to achieve strategic business objectives, create operational efficiencies and drive growth.
 
framework8 works with clients and partners to help them adopt an integrated approach to their technology stack. In doing so, the technology empowers them to future-proof their businesses by tapping into personalised and targeted data relationships across all of their digital outlets and solutions.
 
But what is framework8?
 
framework8 is a flexible and adaptive .NET software platform that has been developed over 15 years of working with leading FTSE100, SME and start-up brands – including Burberry, LG, Marks & Spencer, Sky and Samsung.
 
This ‘real market’ experience has given the software a distinct advantage – it’s been adapted to varied and scaled business models and consequently has the in-built flexibility to draw insights from its own applications, while also having the capability to interact seamlessly with clients’ existing 3rd party solutions.
 
It’s this flexibility that makes framework8 the right choice for businesses that aspire to be digital-first, data-driven and future-proofed.
 
“Active digital businesses (ADBs) approach their digital architecture as if they’re building a Lego tower, typically thinking about an underlying cloud-based infrastructure, foundational solutions like web content management or commerce, additive marketing tech applications that stack on top, and a flexible mindset ready to add, remove or improve tools to meet the evolving needs of the business and customers.
 
Nothing is set in stone. ADBs are quick to adapt new technologies, and know that a rigid technology stack is the enemy of evolution and innovation.”
 
-- CMSWire, ‘Digital transformation isn’t a one and one deal’, 18 October 2016

 
So how does framework8 drive integrated data insights?
 
The answer is captured in three words: Customer Data Platforms (CDP)
 
When applications are either built or connected on framework8, the consequent integration unlocks a ‘unified customer view’ – creating a ‘Customer Data Platform’ that gives businesses a connected data advantage.
 
Gartner’s research team describes CDPs as achieving the following:
 
“CDP addresses the need for marketers to access, analyze and act on their customer data across multiple channels, devices and life cycle stages. It’s not there to create another database or source of customer data, but to synchronize customer data for personalization and journey optimization across all possible touchpoints.”

-- Gartner, 2017
 
What are the benefits of investing in a Customer Data Platform (CDP)?
 
A framework8 CDP can combine behavioural data from websites, research tools, e-commerce activity and more to draw valuable insights.
 
Imagine targeting an individual customer based on your choice of their combined activity across a range of connected applications. A framework8 CDP connects granular behavioural data to pave the way for truly targeted user journeys and content experiences, as well as efficient campaigns using framework8’s comms engine.
 
These personalisation benefits don’t just apply to the CDP however. They also apply to the individual, connected applications too – meaning that data learnings from the CDP can also be fed back into these digital outlets, informing their activity and guiding their future development.
 
The right solution
 
framework8’s CDP enables unrivalled data insights, increased operational visibility, personalised marketing campaigns and impactful cost efficiencies.

Its underlying infrastructure and innovative applications have been tested, audited and implemented by leading FTSE100s and dynamic SME/start-up brands.
 
Is it time to start evolving your digital solutions so that they can start creating real value and growth for your business by integration, rather than isolation?
 
Discover more about framework8 today.

Sky
M&S
Samsung
LG
Jonhson Matthey
Amec FW
ABF