Technology blog publishing across 15 European markets.
The LG Magazine sites integrate with LG.com to provide the latest updates on their new technology and products.
The sites are available across 16 countries and managed by local LG content teams who utilise assets from the central editorial team and adapt them for their local markets as well as publish their own content initiatives.
Using Grouptree's unique branching capabilities makes it possible for the teams to work together and benefit from sharing their graphical assets and adapting them for their local markets.
The platform helps to ensure branding and messaging consistency across the world and enables speedy production across multiple languages.
An advanced export function extracts site updates as flat HTML to work seamlessly with the LG.com site.