M&S Supplier Map
The M&S Sustainability / Plan A team approached Grouptree to find an interactive and insightful way to demonstrate supply chain transparency, leading us to work with them on creating a dynamic map using Google’s Maps API.
Built on framework8, users are given a full view of the globe that pin-points the locations of all M&S suppliers. They are then able to drill down to both a country and individual-factory level to engage with a range of analytics.
At a country level, users can see the geographic spread and number of suppliers for the region, while selecting an individual factory shows the business name, address, number of staff and their gender split.
The map has been very positively received by CSR and sustainability influencers and is considered a leading, forward-thinking example of digital supply chain transparency.
Case study written by Aaron Begg - Digital Project Manager & Communications Lead