Grouptree powers MediaCom's Real World Britain community panel.
MediaCom required a bespoke branded community panel that was easy for members to engage in activities whilst also being effective and efficient for employees to use.
The MediaCom team also needed a platform that could be personalised and tailored to target members profiles simultaneously.
The team wanted the flexibility to expand the community and create new features to further member interaction and stay up to date with changing market research trends.
From a financial perspective the team needed a flat cost structure that had no limitations on the number of members, activities or email broadcasts.
Grouptree survey tool provided a portal that could be branded with the right balance of qualitative and quantitative features to engage with different audiences.
The tool gives MediaCom employees complete control of the full consumer survey life-cycle from creating and designing the questionnaire through to deployment, monitoring and reporting all within one unified system.
The survey tool provides indicative research findings to help MediaCom better understand their consumer base and collect invaluable market intelligence.
To find out more about Grouptree Survey Tool click here.