MIND's Red January campaign

A community initiative backed by MIND that encourages participants to support their mental health.

Design agency YOLK needed a technical partner to take care of the data capture, processing and platform integration requirements 

framework8's CRM and web components provide REDers with a seamless user journey
for registering, purchasing t-shirts and creating JustGiving fundraising pages

The RED and MIND team are given real-time information on KPIs such as users registered, JustGiving pages created, and T-shirts sold

The CRM component captures and stores user registrations, securely passing data to the MIND CRM while the COMMs component is used to manage email communications to the community

Implementation with SAGE pay provides e-commerce functionality while integration with
JustGiving pushes details of the REDer from their RED January profile making it fast and simple to create a fundraising page

So far Over 60,000 registrations, nearly £1,00,000 raised, 17,000 t-shirts sold

Stella McCartney